Ignite FB Tracking PixelWhat are the Pros and Cons of Setting an Offer Date? - Susan Coleman

What are the Pros and Cons of Setting an Offer Date?

by Susan Coleman 09/05/2018

Offer date strategy should always be determined in consultation with the seller. With low rates,low inventory and strong appreciation for the last six or seven years,outstanding sales results have been achieved after as little as one week of exposure on the Multiple Listing Service. Strong attendance at open houses,frequent showings and multiple requests for information are all indicators of successful exposure.

As with anything, this decision shouldn’t be made in a vacuum. Be sure to take current market conditions into consideration. In a hot market, the most motivated buyers see the property in this first week, and will often compete, producing multiple offers for the property. Reviewing offers as they come can be advisable in slow markets or when a property will have more limited appeal. The first offer is often the best offer in these situations.

For sales of properties held in trusts, trustees will typically wait 10 to 14 days to review offers, to demonstrate to beneficiaries that the property was sufficiently exposed to the market before accepting an offer.

As seen on SFGate.com.

About the Author

Susan Coleman


I love what I do. I employ skills I’ve honed over a long period of time, to deliver my clients’ dreams. As my tagline says: “Skills that Deliver Your Dreams”. What could be a better occupation than this?

To me, it’s not really so much about houses; it’s overwhelmingly about people, their objectives, hopes, fears, nuances. Each client processes very differently the myriad information and emotions involved in conveying property. My focus is to understand their process and deliver them a great experience, not as determined by me, but as defined by my client. I enjoy thinking unconventionally, to exploit opportunity and value for my clients. Trust, mutual respect, teamwork, and market knowledge form the foundation of the relationship and professional real estate services I provide to each and every client on each and every undertaking, large or small. And I do the right thing, as the phrase goes, “even when no one is looking”.

In the end, my goal is to be my clients’ “go to” real estate resource and the real estate professional they trust to recommend to their friends and acquaintances.

Bio Information

Top Producer since 2002

Dual selling and management role 2005 – 2007 in former Frank Howard Allen REALTORS flagship sales office

Skilled at finding personal homes in 3 of the toughest housing markets in the world!

Bay Area Native

MBA, Finance, UC Berkeley, Haas School of Business

14 years investment banking New York (7 years), London (8 years)

Dual citizenship: US/UK

3 adult children 25, 21, and 20 years of age.

Hobbies: fitness, hiking, cinema, home design, antiques

Volunteer: President, Parents' Association of Northern California, United States Air Force Academy; Treasurer, Terra Linda Homeowners Association; Member, Design Review Committee, Terra Linda Homeowners Association.